Three creative ways to use Cowtown Graphics and Signs products to promote your business.

Meta:  Promoting your business in a stylish way is easy when you use products from Cowtown Graphics and Signs.

 What is the Secret to Business Success? Brand recognition.

Recognition is one of the most powerful tools you have to create credibility. It helps people feel more comfortable with your brand and your products or services. If your brand is well known and trusted, your brand will be the first brand that people think of when they want to buy things.

Some consumers may not immediately begin to associate with your brand, but they may start to associate with other brands before they become familiar with yours. In fact, a recent study found that “people have to be exposed to a brain five to seven times to start recognizing it.”

There is a great deal that you can do to increase their exposure to your business. This is achieved by having signs installed by a professional sign company – as each time a potential customer passes by, he/she will be more familiar with your brand. As such, they’re a great way to promote your business!

Here are some interesting ways that you can use the graphics and signs that Cowtown has made for you to promote your business.

1. Light the way with illuminated signs.

Illuminating your signs is a great way to attract customers to your business and to attract new customers. Because of the bright LED lighting that the signs are provided with, it makes them seem more impressive than other signs. They can also be used to promote your business 24/7, as they’ll be visible to those who pass by no matter how dark it may be outside.

2. Make your customers laugh.

 According to various scientific studies, “people are generally better able to remember information that they perceive as humorous, compared to information that they don’t perceive as humorous.” Finding creative ways to include humor or other fun things in your signage can really help to increase customer traffic and create a positive brand image. For example, you could feature clever puns or brand-relevant jokes on banners or posters that you display throughout the town. By adding some light comedy to your signage, you’re also showing that your team is friendly and welcoming!

3. Show what makes you unique.

While having a good looking logo can help you establish a strong brand, it doesn’t show all that you have to offer. You can use a lot of different types of graphics, such as window graphics, to show customers more of what you do. If you run a tutoring business, you can show customers what courses you teach and even show photos of your satisfied customers. By showing customers exactly what they can expect from your business, they’ll feel confident when they walk in the door. 

Remember: Take care of your signs! 

The right signage can help to put your business on the map – while also increasing brand recognition. However, if your sign is damaged, it could include a lack of professionalism that could harm your business. As a result, you should also make sure you carry out regular maintenance and look into sign repair services when necessary.